Ryanairs marketing environment and strategy

Micro-environment[ edit ] Company aspect of micro-environment refers to the internal environment of the company. This includes all Departmentalization departments such as management, finance, research and development, purchasing, Business operations and accounting.

Ryanairs marketing environment and strategy

Ryanair to target businesses, families with 'flexible fares' Independent. The airline's chief executive, Michael O'Leary, said Ryanair will in coming weeks unveil new flexible fares that will allow business passengers to alter flight times and dates as part of their ticket price in the event that their schedule changes.

He's also planning to introduce new fares that aim to make travel easier for families.

Operational Marketing Strategies | Your Business

Mr O'Leary revealed details of the new fare structures while addressing the Chartered Accountants Leinster Society yesterday. His comments followed his earlier announcement in the capital with Taoiseach Enda Kenny and Dublin Airport Authority boss Kevin Toland, where Mr O'Leary said the carrier will launch nine new routes from Dublin next year and add up topassengers at Dublin Airport.

It will involve discounts on the kiddies' fares, the allocated seating and the check-in bags," said Mr O'Leary.

Ryanairs marketing environment and strategy

Ryanair rival Easyjet has had huge success in luring business passengers, offering them allocated seating, flexible tickets and higher frequencies on key routes.external environmental forces and internal organizational factors, before they arrive at an international marketing strategy. The growing integration of international markets as well as the growth of competition on a worldwide scale.

important in coping with environmental ambiguity and uncertainty in strategic marketing.

What is marketing environment? definition and meaning - timberdesignmag.com

Lin () as cited in Long-Yi and Ya – Huei,() proposes that marketing strategy can be divided into four ways to research that: (1) Dual-oriented marketing strategy: using rational and emotional product. Marketing Strategies: Promotion, Advertising, and Public Relations Marketing is the bridge between the product and the customer.

A marketer uses the four P's -- product, price, place, and promotion -- to communicate with the consumer. However, its entire marketing strategy is not limited to products only but Starbucks is equally unique in other aspects of its marketing and promotion strategy.

Still, product quality must be considered the central pillar of its marketing efforts. RYANAIR is set to aggressively target business travellers and families for passenger growth, with new fare structures that will mark another major departure for the airline from its traditional model.

Essentials Guide to Strategic Planning Welcome Strategic Planner! To assist you throughout your planning process, we have created a how-to guide on The Basics of Strategic Planning which will take you through the planning process step-by-step and keep you on track.

4-Phase Guide to Strategic Planning Process Basics | OnStrategy