From the passers-by outside your corner store, to the viewers who visit your website, you can work on gaining the attention of everyone who comes across your brand for the first time, in the hopes that you can convert these newcomers into buyers. From there, you can go even further; you can turn those first-time buyers into repeat buyers, and so on. If your customers already have a negative image of you, then your work is cut out for you.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access Customer Perception on Buying House Essay Sample Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society.
Many businesses rely on such utilitarian cost-benefit analyses, and maintain that the socially responsible course to take is the utilitarian one with the lowest net costs.
Jeremy Bentham founded traditional utilitarianism. His version of the theory assumes that we can measure and add the quantities of benefits produced by an action and subtract the measured quantities of harm it will cause, allowing us to determine which action has the most benefits or lowest total costs and is therefore moral.
The utility Bentham had in mind was not the greatest benefit for the person taking the action, but rather the greatest benefit for all involved.
To determine what the moral thing to do on any particular occasion might be, there are three considerations to follow: You must determine what alternative actions are available.
You must estimate the direct and indirect costs and benefits the action would produce for all involved in the foreseeable future. You must choose the alternative that produces the greatest sum total of utility. Utilitarianism is attractive to many because it matches the views we tend to hold when discussing governmental policies and public goods.
Most people agree, for example, that when the government is trying to determine on which public projects it should spend tax monies, the proper course of action would be for it to adopt those projects that objective studies show will provide the greatest benefits for the members of society at the least cost.
It also fits in with the intuitive criteria that many employ when discussing moral conduct. Utilitarianism can explain why we hold certain types of activities, such as lying, to be immoral: However, traditional utilitarians would deny that an action of a certain kind is always either right or wrong.
Instead, each action would have to be weighed given its particular circumstances. Utilitarian views have also been highly influential in economics.
A long line of economists, beginning in the 19th century, argued that economic behavior could be explained by assuming that human beings always attempt to maximize their utility and that the utilities of commodities can be measured by the prices people are willing to pay for them.
Utilitarianism is also the basis of the techniques of economic cost-benefit analysis. This type of analysis is used to determine the desirability of investing in a project such as a dam, factory, or public park by figuring whether its present and future economic benefits outweigh its present and future economic costs.
To calculate these costs and benefits, discounted monetary prices are estimated for all the effects the project will have on the present and future environment and on present and future populations.
Finally, we can note that utilitarianism fits nicely with a value that many people prize: Efficiency can mean different things to different people, but for many it means operating in such a way that one produces the most one can with the resources at hand.
Though utilitarianism offers a superficially clear-cut method of calculating the morality of actions, it relies upon accurate measurement, and this can be problematic. There are five major problems with the utilitarian reliance on measurement: Some benefits and costs are impossible to measure.
How much is a human life worth, for example? The potential benefits and costs of an action cannot always be preliably predicted, so they are also not adequately measurable. It is unclear exactly what counts as a benefit or a cost.
People see these things in different ways. Utilitarian measurement implies that all goods can be traded for equivalents of each other. However, not everything has a monetary equivalent. The critics of utilitarianism contend that these measurement problems undercut whatever claims utilitarian theory makes towards providing an objective basis for determining normative issues.
These problems have become especially obvious in debates over the feasibility of corporate social audits. Utilitarians defend their approach against the objections raised by these problems by saying that though ideally they would like accurate measurements of everything; they know that this is largely impossible.
Therefore, when measurements are difficult or impossible to obtain, shared or common-sense judgments of comparative value are sufficient. There are two widely used common-sense criteria. One relies on the distinction between intrinsic goods and instrumental goods.
Intrinsic goods are things that are desired for their own sake, such as health and life. These goods always take precedence over instrumental goods, which are things that are good because they help to bring about an intrinsic good.
The other common-sense criterion depends on the distinction between needs and wants. Goods that bring about needs are more important than those that bring about wants.
However, these methods are intended to be used only when quantitative methods fail. The most flexible method is to measure actions and goods in terms of their monetary equivalents.
If someone is willing to pay twice as much for one good than for another, we can assume that the former is twice as valuable for that person.Influences on the buying behavior of purchasing commercial housing in Nanning city of Guangx Bangkok University, Thailand A survey on consumer commercial house buying behavior has been conducted in GuangXi, udy some internal influences from established consumer perception is very important to After recognizing a need or .
Customer Perception on Buying House Essay Sample. Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the . Customer perception is defined as the way that customers usually view or feel about certain services and products. It can also be related to customer satisfaction which .
Full-Text Paper (PDF): Consumer perception and buyer behaviour for purchase of residential apartments in NCR. Motivation and Perception Factors Influence Buying Home Behaviour in Dilly, East Timor Connie Susilawati process of buying house. This research used a residential development in PT Delta perception, consumer resources, knowledge, attitudes, personality, values and.
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